Traditional Hawaiian fabrics are making waves in modern wardrobes in 2025. Leading the charge is palaka, the iconic checkered print once worn by Hawaii's plantation workers. What was once a symbol of hard work and resilience is now being reimagined by designers, influencers and local artisans for a new generation of island style.
What is Palaka?
Palaka is a classic Hawaiian fabric known for its bold two-color plaid, traditionally white paired with blue or red. Originally worn by English and American sailors, palaka became the everyday work shirt of plantation workers and paniolos—Hawaii's cowboys. The word "palaka" is a Hawaiian transliteration of the English word “frock.” Today, palaka remains a cultural touchstone, symbolizing both Hawaii’s working-class roots and its enduring local identity.
Palaka’s Revival
This year, the palaka fabric is experiencing a vibrant resurgence. From fashion runways to everyday streetwear, designers are breathing new life into the timeless check pattern with modern cuts, bold colors and elevated craftsmanship. While the classic palaka shirt remains a staple, updated silhouettes—like tailored button-downs, shirred babydoll tops and fitted rompers—are bringing fresh energy to this heritage fabric.
Several local fashion brands are embracing the palaka trend this year. Some of our favorites include:
- Aloha Collection - Founded in 2014 by Rachael Leinaʻala Soares, a flight attendant, and Heather Aiu, a Kauaʻi native, the brand is available online and at a variety of retailers nationwide.
- Lani's General Store - Available online or at the Kaka'ako Farmers Market, 1011 Ala Moana Blvd., Honolulu, HI 96814, every Saturday from 8 a.m. - noon
- Pineapple Palaka - Available online and at select shops across the Hawaiian Islands, as well as in Utah and Japan
- Palaka Hawaii - Available online from The Mākeke, a market operated by the Council for Native Hawaiian Advancement (CNHA), a non-profit organization whose mission is to enhance the cultural, economic, political and community development of Native Hawaiians.
- Western Aloha - Founded by Hawaii Island resident Paul Sullivan, the brand is sold online and a variety of retailers across Hawaii, as well as several other states, including California and Texas.
Beyond Shirts
Gone are the days when palaka was limited to men’s work shirts. Today, you’ll spot the checkered fabric across shorts, rompers, scrunchies and bags—a true expansion of versatility. Women’s fashion in particular is seeing an embrace of palaka in new cuts and sizes, offering playful and practical ways to incorporate the print into everyday wear.
Color and Craftsmanship
Traditionally available in blue and white or red and white, palaka in 2025 is breaking boundaries with pastel shades, vibrant tones and high-quality weaves. The emphasis on craftsmanship ensures that these garments aren’t just trendy, but built to last—reflecting a deeper appreciation for both style and substance.
A Sustainable Shift
Palaka’s revival is also aligning with the global movement toward sustainability. Local designers are experimenting with organic cotton, hemp and recycled fabrics, ensuring that new palaka pieces are as eco-friendly as they are stylish. This commitment resonates with today’s conscious consumers who want to look good while doing good.
Supporting Local Artisans
Perhaps most important, the palaka trend is shining a spotlight on local artisans and small businesses across the Hawaiian Islands who are carrying this cultural legacy forward. By choosing locally made palaka garments, shoppers are not just keeping up with fashion—they’re also helping to preserve and celebrate Hawaiian heritage.
