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Sally A. Palafox REALTOR

Sally A. Palafox



Diamond Head Office 614 Kapahulu Avenue, Suite 200Honolulu, HI 96815

Sally Palafox, Realtor, is a highly regarded real estate professional representing all types of residential properties, from tiny little condominium units, to luxury condos and homes, on the island of Oahu. Born in the US to a Navy pilot dad, and schoolteacher mom, she moved to England as a young child. She enjoyed living in the countryside of Chorleywood, Hertfordshire, in a Tudor style home named Little Hill House, about 45 minutes away from London surrounded by horses, music, and given a childhood that would forever impact her life. Her family later moved to Virginia where she graduated from George Mason University.

Sally’s life in Hawaii began 27 years ago when she came to Hawaii for what was supposed to be just a 6-month community service project. The beauty of the islands, and the lure of her local boy (now husband) convinced her to stay and she has been living here ever since! After many years as an educator, she turned her attention to Real Estate, which was a natural fit for her.

Sally, who holds both British Citizenship, and US, has a passion for the local Real Estate market in addition to International.  Locally, Sally was voted a winner of the Aloha Aina People’s Choice Award based on nominations from clients, and votes from a committee made up of representatives of the Honolulu Board of Realtors, First Hawaiian Bank, and the Honolulu Advertiser. She has also been a national award winner every year that she has been in the business.  In addition, she is a recipient of the Honolulu Magazine Best of Real Estate for 2015, 2016 & 2017.

Sally is recognized as a Military Relocation Specialist.  She is also a Global Luxury Specialist, a prestigious designation for professionals who meet performance standards in the upper-tier residential markets. She obtained a CIPS, Certified International Property Specialist designation, part of a network of professionally skilled Brokers focused specifically on the International Markets. She also is a CRS, Certified Residential Specialist, a designation, which only 4% of US Realtors have. She is well respected and has the confidence of her clients, which is why the majority of her business consists of referrals and repeat clientele.

Sally resides in East Oahu where her family life includes her husband of 26 years, 2 teenagers, two adult children, 3 grand children... and her 2 dogs. She enjoys going to the beach, walking around Waikiki with the family, and enjoying all that Hawaii has to offer.


We were first time home-buyers and brand new to the island. Sally took time to drive us around, and show us different neighborhoods. She made time to teach us about the real estate process. We are beyond lucky to have been referred to her (by a good friend)!

I can't express enough how awesome of a real estate agent Sally is, and how lucky we were to have her. It is so difficult to buy on Oahu right now, and with Sally's help we were able to get our first choice on the FIRST try! I am certain we had the best first home-buyer experience possible. Thank you Sally!!

-Elly T.


My wife and I are new to Oahu, we moved here to take advantage of a job opportunity. Although we were homeowners where we were living before, we knew nothing about the Oahu real estate market so we decided to rent for the first year. As members of USAA we were looking for someone with experience. When we told her that we were not going to be purchasing a house right away she didn't flinch at all. Instead she offered to meet with us so that she could give us some tips on how to find rentals, neighborhoods to look in, and she even made some calls and came up with a list of available homes. Needless to say that when we were ready to buy a house, we called Sally.

We had no idea how tough the Oahu real estate market was. My wife and I were looking for a house that, above all else, felt like home. I think that Sally showed us close to 50 houses. Throughout the process she was very positive and kept us optimistic. When we finally found the right place, Sally was totally there for us and made the sale happen.

Under the best of circumstances buying a home is stressful but Sally's patience, compassion and friendly manner made it so much easier.

Both my wife and I have and will continue to recommend Sally to friends. We truly feel that we found a great realtor but we also found a friend in Sally.

Rick & Cassie C.


Sally Palafox is not only an incredibly ethical and competent professional, she is also a gift to humanity! Let me explain. We recently purchased a high-rise condo in a new development. The transaction stretched for approximately three years from the time that we initially committed to the purchase until our closing date. Throughout this time, Sally stayed in close contact with us giving us updates on the market and in general providing encouragement and important information as we approached our exciting purchase.

As we watched our new home go up, we asked Sally to also represent us in the sale of our current condo. Sally's knowledge of the market and sage advice was invaluable. She advised and assisted us with everything from setting the price, suggesting vendors to help us with cleaning, renovation, and staging. She was masterful in helping us to negotiate the multiple offers that we received and guided us in determining which offer best suited our needs as a seller.

As it happened, both transactions, the sale of our old condo and purchase of our new condo, closed in the same week. It was during this week that Sally earned our deepest gratitude and respect. Her communication skills were amazing. She was always calm, positive, pleasant, professional, informative and solution focused. She made the coordination of information between us and the buyer, the lender, the developer and two escrow companies look like a well rehearsed ballet. I don’t know if it was her impressive depth of knowledge or her cheerfully calm demeanor that we appreciated more. What I do know is that at a time when it seemed like everyone else had demands and challenges, Sally had sound advice and solutions.

Today as our family is enjoying our new home, we are extremely appreciative of Sally Palafox for her professional knowledge and skills as well as her calm, clear communication and ever present positive, pleasant, solution focused approach to the transaction and the people involved. Sally is wonderful real estate professional and an incredible human being! 

Martin & Malia J.