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Selling a Fixer Upper? Making Your Home Show Its Best

by Karen Robertshaw 5/10/2012 10:06:00 AM

To stage or not to stage?" That is the question! Sometimes a house needs much more than fresh paint and new flooring. Sometimes it needs so much work that “fixing it up” is impractical or unrealistic for the sellers.

If you’re selling a house with major issues, enlisting the right experts can help you make sure it shows at its best. Take the case of this Waikiki Street fixer-upper. The house had settling issues, was built in the 60’s and was still in its original 1960s condition. It had turquoise formica kitchen countertops, lime green shag carpet…you get the picture.

First, the sellers got opinions from both a structural and a soil engineer so they would be better informed about the condition of the house and the land. Once the inspections were done it was clear that, realistically, they needed to sell the house “as is”.

Their next step was to ask, “Should we bother to stage it?” The answer to that is “yes, absolutely!” Because home buyers -- even sophisticated and experienced home buyers -- have emotional reactions to what they see. Is it comfortable, attractive, appealing? Can they see themselves in it? It’s a natural, human response that is difficult to suppress.

In fact, staging is even more important for fixer-upper homes because staging can soften and offset the initial “oh my goodness!” negative reaction. Staging can help distract from the obvious “uglies”. It can help buyers imagine the possibilities. If online listings include ugly photos, internet buyers are likely to eliminate the house from their consideration. The goal of staging for listings is to create pleasant, reasonably attractive photos that arouse curiosity, to get buyers off the internet and in the door of your house. The goal of staging is to have your home put its “best foot forward”.

Hawaiian-style Staging Using Existing Furniture and Hawaiian-style touches

This house was a 1960s “local style” Pacific Homes house, so casual Hawaiian-style accents were the best option. It had once been the ‘family home’, but ‘Mom and Dad’ were no longer there. To stage it, we used certain pieces of furniture that were in the house, and de-cluttered and cleaned.

See the difference that “before” and “after” can make! Which home would pull you off the internet and into an open house?

Here are  ‘before’ and ‘after’ pictures with comments.

 Before:

 

Before:

After:

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After:

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After:

After

Before

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Before

After

As you can see, staging can make a huge difference!

If you would like help selling your home, or need staging advice, please let me know, I can help you!

 

 

 Karen Robertshaw is a REALTOR and Partner at Locations LLC in Honolulu.

Website: http://karen.robertshaw.prudentiallocations.com/ 
LinkedIn: http://www.linkedin.com/pub/karen-robertshaw/20/392/460 
Facebook: http://www.facebook.com/karen.robertshaw.7 
Email: Karen.Robertshaw@locationshawaii.com
Phone: (808) 738-3165

   
  
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